OVERVIEW
In our business today, the most valuable currency the audience has is their time and they are very sure how they want to trade it. Also, it is no longer just enough to create buzz about the movie. To compete for their attention we need to provide a compelling reason for them to go to the theatres and experience our movies.
As 24 CRAFTS marketing team, we respect and recognize this audience behavior and have always strived to be at the forefront of content marketing. Every film and talent is different than the other. Positioning and marketing each one to its relevant audience are one of the most challenging tasks that the team relishes and takes pride in globally. Armed with various marketing and business tools, the team develops and deploys a full marketing mix that includes product positioning, communication, innovation, and channel-specific propositions.
24CRAFT’s marketing team is an eclectic bunch. A collective of people from marketing, creative, media, business, tech, analytics, and finance background. All together working towards a common goal. Keeping the audience at the center.
INTERESTED IN WORKING TOGETHER?