OVERVIEW
24CRAFT’s licensing division is entrusted with the task of protecting its vast repertoire under the Copyright Act and monetizing content through licensing to all possible mediums such as Television, Radio, Consumer Products, Films, Print Media, etc. and Public Performance Licenses (which covers a wide range of shops and establishments, hotels, restaurants, ground events, etc.) and other outside parties who intend to use any of 24CRAFTS intellectual property (IP).
The scope of licensing extends to soundtracks, dialogues, lyrics, scripts, films, song videos, audio-visual, photos, film titles, and a whole lot of other properties, in which the copyrights are owned and controlled by 24CRAFTS. Use of any of this by an outsider (Individual and/or a Company – even a Government Entity) requires taking an advance license from 24CRAFTS at commercially acceptable terms.
The licensing division has entered into MOUs with almost all TV channels and radio broadcasters to use 24CRAFTS’ content at a mutually agreed licensing fee. It has also issued many licenses for various cross-brand, in-film, and other usages of its content by various companies where 24CRAFT’s content has played an important role for these brands/products. The division also issues Public Performance Licenses through its agency, Novex.
With a growing demand for licensing of 24CRAFTS’s audio and video repertoire and other properties, this division plays a crucial role in the revenue exploitation of its popular content. The licensing division operations are handled from UAE.
For more details/information on Digital Licensing, please click here