OVERVIEW
Brand Partnerships is the division in 24CRAFTS that helps unlock value for clients, brands, and partners across all the films & content that we produce. This covers everything from tent-pole films franchise to unique and exciting projects. The opportunities also extend into content made for the digital platform like music videos.
The approach goes beyond traditional in-film/out-film associations that are very transactional in nature and adopts a more 360-degree strategy to leverage YRF assets across production, digital, distribution, design, talent, merchandising, licensing, home entertainment, music, the studio, and more to create opportunities that have the potential to become a case study. Be it global deals like the BMW bike and Audi car in-film associations with WAR, PepsiCo Foods’ Mountain Dew association with the creation of a co-branded beverage for DHOOM-3 or a full-fledged brand film like MERE DAD KI MARUTI for Maruti Suzuki’s Ertiga to a host of brands organically and thematically associated with SULTAN. Innovation & quality execution mark all partnerships bringing in ideas and triggers that only a full-service studio like 24CRAFTS can.
To explore partnerships for your brand, write in to sameer@24craftsme.com