OVERVIEW
24 CRAFTS has always been a digital frontier with many digital firsts to its credit. From being one of the first film production companies in UAE to launch its own website, to be the first to deploy movies and music in the digital ecosystem, it has successfully been able to explore digital media as a means of communication, as well as revenue generation.
The Digital division manages the global distribution of 24 CRAFTS content across all key digital media touchpoints. This includes music management, deployment of full films on streaming platforms, digital rights management, licensing of audio and video content, etc., along with digital community building and audience engagement development, with an objective to build a solid digital presence for the brand.
24 CRAFTS has always been future-ready and will continue to dive and scale into the emerging realms of possibilities.